Before SOA was SOA, Sandy Carter has been deeply entrenched in understanding and addressing the business and technology needs that are driving executives and IT leaders at organizations worldwide. Through the thousands of discussions Sandy conducted with customers, industry analysts, and business partners, one tenet consistently made its way to the top of the agenda. This is the fact that SOA is a game changer that is dramatically and permanently changing the way that business is conducted. No longer is IT relegated to the back room and categorized as a black box. Since SOA has the ability to align IT with business, technology will continue to play a more strategic role in organizations.

“The New Language of Business: SOA and Web 2.0” is a book you’ll refer to again and again as SOA continues to effect positive business change. With a Bachelor of Science degree in math and computer science from Duke University and an MBA from Harvard, Sandy Carter’s background in technology and business gives her the unique ability to author this book that addresses the changing business landscape and how organizations can capitalize on this shift. As an IBM Vice President of Marketing, Sandy Carter taps into her fluency in eight programming languages and meshes it with her award winning marketing prowess to drive worldwide strategic initiatives for one of IBM’s biggest bets: SOA. Her track record in strengthening brands through savvy marketing campaigns and strategic acquisitions is evidenced by her past successes including IBM’s On Demand and WebSphere e-Commerce campaigns as well as ensuring IBM’s SOA initiatives consistently earn third party validation and top leadership rankings by analysts and pundits alike.

For more information, please visit Sandy Carter’s blog at:
http://www-03.ibm.com/developerworks/blogs/page/SOA_Off_the_Record