Sandy Carter - Author & IBM VP SOA & Websphere Strategy, Channels & Marketing

Latest News About Sandy Carter

SANDY CARTER NAMED IN FAST COMPANY AS ONE OF THE MOST INFLUENTIAL WOMEN IN WEB 2.0 (February 2009)!

HEAR THE PODCAST INTERVIEW WITH SANDY ON HER NEW BOOK:- The New Language Of Marketing 2.0

HEAR INTERVIEW PART ONE HERE

HEAR INTERVIEW PART TWO HERE

CLICK HERE TO HEAR SANDY'S
RADIO INTERVIEW ON SOA!

Sandy Carter is an expert in using the market trends and new technology. Her books teach you how to reach new contacts and market to key influencers.
Hi, I'm Sandy Carter and welcome to my web site.

Here you can find links to my books, blog, biography and many ongoing projects in the world of SOA and beyond.

These are exciting times for SOA and the Websphere as well as in both my personal and professional life.

This is also the place I will be posting news about speaking engagements and newest publications. Please read and enjoy.

Sandy.

 

 

Sandy Carter's newest book focuses on the fact that the customer is the center now. They choose to read an interesting blog, watch entertaining viral video, cruise Virtual Worlds and speak through Avatars. What does this mean to us? It means that the previously separate worlds of marketing and communications are merging.AVAILABLE NOW!
The New Language of Marketing 2.0:
How to use ANGELS to Energize Your Market
By Sandy Carter
ISBN: 0137142498

CLICK HERE TO ORDER!

Includes information, case studies, and working examples for next generation marketing strategies such as:

  • Social networks with virtual environments, including Second Life
  • Online communities including Facebook
  • Viral Marketing and eNurturing
  • Serious Gaming
  • Widgets
  • Wikis
  • Blogging, including Twitter
  • RSS
  • Podcasting
  • Videocasting

CLICK HERE TO
READ MORE!

The New Language of Business SOA & Web 2.0 by Sandy Carter uses case studies to teach how to drive better results in a more cost effective way. Learn how to build a better business with social media.

AVAILABLE NOW!
The New Language of Business: SOA & Web 2.0
By Sandy Carter
ISBN: 013195654X

CLICK HERE TO ORDER!

•Based on the collective feedback from industry leaders at organizations of all sizes, in over 50 countries
•Learn why SOA was unanimously the best way to address today's challenges
•Leverage the roadmap and proven best practices learned in the field by the IBM SOA community
•Discover what flex-pons-ive* is and why it is becoming table stakes in today's market


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READ MORE!

 
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